Beyoncé’s Cowboy Carter rides into the country-music mainstream

Beyoncé released Cowboy Carter, her country-inflected album, reworking the Americana canon and forcing a conversation about who country music belongs to.
Published
March 29, 2024
Beyoncé's Cowboy Carter rides into the country-music mainstream — Listen
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Topher McCulloch from Chicago, IL, United States | CC BY 2.0 | Beyonce

On 29 March 2024, Beyoncé released Cowboy Carter, the second act of her planned trilogy and her deliberate, sprawling entry into the country genre, a world that had historically kept Black artists at arm’s length. The album, 27 tracks long, was less a pivot than a reclamation: an attempt to write herself, and the Black roots of country music, back into the genre’s story.

The album’s centrepiece was its reinterpretation of Dolly Parton’s Jolene, its covers of the Beatles’ Blackbird, and its guest list, from Willie Nelson and Dolly Parton to Miley Cyrus and Post Malone, a roll call that framed country as a conversation rather than a border. Its release followed a controversy in which country radio had declined to play Beyoncé’s earlier single Texas Hold ‘Em, a snub that the album answered with its very existence.

Beyoncé's Cowboy Carter rides into the country-music mainstream — detail
Topher McCulloch from Chicago, IL, United States | CC BY 2.0 | Beyonce

Cowboy Carter debuted at number one and sparked an enormous cultural argument about the genre’s boundaries and its history, one that coincided with broader reckonings over race in American music. It was Beyoncé’s most ambitious statement in years, and it set the stage for the extraordinary honours that would follow at the next year’s Grammys.

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